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Case Studies

Case Study: GIPHY

We partnered with GIPHY to conduct a comprehensive audit of their disability-inclusive resources, ensuring their digital assets and production processes were accessible to all users. By evaluating existing workflows, we identified key areas for improvement and provided actionable recommendations to embed accessibility into GIPHY’s systems and creative content.
GIPHY logo

Overview:
We partnered with GIPHY to conduct a comprehensive audit of their disability-inclusive resources, ensuring their digital assets and production processes were accessible to all users. By evaluating existing workflows, we identified key areas for improvement and provided actionable recommendations to embed accessibility into GIPHY’s systems and creative content.

Key Focus Areas:

  • Accessibility Audit & Recommendations: Conducted an in-depth review of GIPHY’s systems, identifying barriers to accessibility and proposing seamless solutions.
  • Training & Implementation: Delivered presentations and training sessions to educate teams on disability inclusion and best practices.
  • Accessible GIF Creation: Provided guidance on how to develop GIFs that are inclusive for all audiences, including considerations for visual impairments and cognitive accessibility.
  • Inclusive Production Processes: Helped GIPHY design a disability-inclusive content production process to ensure equitable access from ideation to distribution.

Impact:
By integrating accessibility into its core processes, GIPHY is now positioned as a leader in inclusive digital media, ensuring that its content is accessible to millions of users worldwide.

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